Making Sense of Google AdSense

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AdSense is an ad program run by Google which allows Website owners to place advertisements on their sites for a share of the revenue. For every ad clicked on your site, you will be paid a percentage of the per-click price. AdSense ads are like the AdWords ads you see on the right-hand side of Google whenever you type a search query there.

Eligibility for the AdSense Program

Any site that is content-related is eligible for the AdSense program; however, the Google AdSense team has to approve your application. Currently it appears that Google prefers content-rich sites (sites offering information).

Setting up an AdSense program is a free and easy task. Just fill out the online application and within a day or two you should get a reply on whether you are approved or not.

If your site is approved, you’ll be given a login account. The next step is to log in and pick up your HTML code. Copy and paste into pages you want the ads to appear (just one instance per page), and upload your pages to your server. That’s it! You should now be up and running.

Having completed the above two-step process of understanding and setting up the AdSense program, let’s take a closer look at how it all works.

AdSense serves ads that are related to the content of your Web page. Google uses a sophisticated algorithm in order to display the most relevant ads for your page; the algorithm picks up factors like keyword density, word frequency, font size and link popularity. For
best results, try to avoid frequent changes in the content of the page where you’re serving up AdSense ads.

To illustrate, let’s use europeforvisitors.com as an example. Since the site is about travel options to Europe, the ads that are served on the site are generally only related to rail travel in Europe and rail tickets.

If you’re concerned about showing competitor’s ads on your site, this is addressed by simply blocking those particular URLs from showing ads. The AdSense Program’s advanced filter option allows up to 200 sites to be blocked/filtered by you so that they won’t appear on your site.