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#1
IP: 218.2.66.92
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When I write a review highlighting positive features about a product, the CTR goes up to 50% as surfers click ads related to that product. As an experiment , I highlighted the negative rather than positive aspects of a product and the CTR went below 10%.
Google TOS clearly admonishes webmasters from encouraging ad clicking. So do positive reviews violate the TOS? It is clearly an invitation to click. |
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#2
IP: 218.2.66.92
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Positive reviews are not exactly invitations to click... you are not encouraging them to click in any way, you are just writing about the product; only the facts. This doesn't violate Google TOS.
Better yet, write honest and thorough reviews, and you might actually build a reputation that attracts repeat visitors and inbound links. Many of us have product reviews and Google is OK with it. Just don't say: "Have a look at the ads", "Click the ads" or "The use of this website is free thanks to our sponsors, please support us by visting their websites", etcetera. Advertisers (including myself) feel robbed by that kind of inviations that create false, not converting clicks. Just write a good product review, preferably a positive one. It's called pre-selling and it helps both you and the advertiser. If you think a product s*cks, don't review it at all. Cause then it will cost the advertiser (no conversions) and you (no conversions and thus smartpricing) money. |
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