6 Steps To Increase Your Google AdSense Profits

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6 Steps To Increase Your Google AdSense Profits

There are a great many people who are making real money with Google AdSense. However, there are even more people who are making very low amounts of money, or no money at all with Google AdSense. Here are six ways you can increase your Google AdSense profits.

1. Test your AdSense placement. Most people prefer to place their ads on the right hand side of their webpages, using the skyscraper layout. Many have found this type of ad and ad placement earn the very best results. But you won't know you test it. Some prefer to insert an AdSense block at the beginning of the first paragraph on the page. This is certainly a high exposure area.

Not all webpages are the same so you will have to try different locations and check your AdSense account for the results to see what works for you.

2. Test your look of your AdSense creative units. Use the palette controls in the Google AdSense administration area to match your Google ads to the look and feel of your site. Try making the border the same color as the background of your page, which removes your border. Try making the color of the links the same color as the other links on your site. Making the ads blend in with the content on your pages will increase AdSense profits. People avoid ads. But when the ads look like part of the content, they will click on the Google links, even though they realize it is an ad.

Note: Only use the palette controls to change your AdSense creative. Do NOT make direct changes to the code as that is a violation of Google's Term's and Conditions.

3. Stick closely to your topic on each page. If your site is about skateboarding, one page may be about different types of boards, another page may be about different types of safety equipment. Don't put information about boards on the safety equipment page and vice versa. Keep each page's topics tight, in order to receive more relevant ads. This will increase your AdSense profits because the ads will fit right in with what the information or products that the visitor is looking for.

4. Keep a close eye on your Google AdSense reports. You want relevant ads on your pages to improve your click through rates. By monitoring your AdSense reports, you can detect which pages are underperforming. Put that information to use and make needed changes to your content to get highly relevant ads appearing on the pages. For example, you could add a relevant keyword phrase to your page's title and headlines.

5. Increase traffic. More visitors equals more clicks on your AdSense listings. Send a newsletter to your email list. Buy and ad on a site which shares your audience. Add a link to your signature in your emails and forum posts. Some even use Google AdWords and other Pay Per Click (PPC) sites to increase their Google AdSense revenue.

6. Add new content frequently. The more pages you have, the more chances for surfers to click on your AdSense listings.

Operate more than one site and continue to add new content to each site as often as possible. Make each site unique so it stands on it's own. Operating more than one site will not only increase your AdSense profits, it will diversify your online portfolio as well. If one site is underperforming, chances are your other site(s) can pick up the difference. Depending on your time availability and inclination, you can repeat this process as often as you like to compound earnings substantially.

The Internet changes, and Google's rules change as well. Keep up with the latest news on Google AdSense, constantly learning new things. Profiting from Google AdSense doesn't require hard work, but it does require time - you can't just build the sites, then forget about them. Stay on top of it!

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Testing and keyword research are the biggest reasons for AdSense success imo and they are probably the two most under utilized techniques by webmasters.

If you want to improve your earnings, you will need to try different techniques and different styles of ad units. The only way to know what works best is to test it out and compare the results. For example, you could try a skyscraper unit on the left side of your page and add a rectangular unit in the upper left corner for a certain period of time. Then watch your stats and see if your CPC and earnings are improving or not.