My niche(s) found me. I built a site with a wide variety of subjects and formats. I began in January 2002 and in August of 2004 I noticed certain pages drawing more traffic than the others. I built upon those pages and those subjects. I began with only subjects that I had at least a passing interest in, but I never would have guessed which niche(s) would have paid off for me had I not done it this way.
I did operate the site as a hobby for two years and it was an additional six months before AdSense began paying well for me, but that's how I did it and I'm very pleased with the site and its returns now.
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