-Always ask to see the link first and try to find out where your link will be placed.
-Avoid packages (my experience is that they pack a lot of low quality sites together which can not be sold easily interpedently).
-Avoid pages with over 20 outbounds, many people build pages today just to sale Page Rank, make sure your advertising in a real site.
If sites are selected carefully, and links placed clearly, you will have the added benefit of rising pagerank, better SERPs and targeted traffic.
Remember that quality links require quality sites, if you are aiming to buy a link from a quality PR7 or PR8, you’d better have a quality site yourself.
I see buying text links as legitimate and cost effective marketing strategy especially if you limit your buying to relevant content websites.
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